Understanding the Google E-E-A-T Guidelines for Content Success

Understanding the Google E-E-A-T Guidelines for Content Success Google's E-E-A-T guidelines have become important and more so for those who, like SEO professionals or businesses who want to see tangible results, need knowledge and understanding about the right type of content creation in today's ever-changing digital marketing landscape. E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness; these are the foundational principles by which Google measures its algorithm and selects quality content to appear on your website. What Are Google E-E-A-T Guidelines? E-E-A-T guidelines emphasize assessing the quality of content against three criteria:  Experience: Has the person experienced this in real life, so their knowledge is coming directly from them and is more likely to be believable and relatable?  Expertise: Has the person with special knowledge or expertise in a topic written this content?  Authoritativeness: Does the site and its page establis...